About Satyakii
Twenty-two years in fixed income.Built family by family.
Saaransh Sonie has been advising families on bonds, mutual funds, and structured fixed-income products since 2002. Satyakii Finadvisors LLP, formed in October 2024, is the practice he built into its own firm.
00 Years independent practice
Years independent practice
00 Families advised
Families advised
0₹0 Cr+ Cumulative transactions
Cumulative transactions
Numbers reflect 14 years of advisory work, including the period preceding Satyakii Finadvisors LLP’s formation in October 2024.
Why Satyakii
After fourteen years in banks and brokerages, the practice deserved its own firm.
I started in fixed-income advisory in 2002. The 22 years since have been spent inside HSBC, JM Financial, ING Vysya Bank, and Motilal Oswal — and for the last 14, building my own advisory practice alongside that experience.
In October 2024, I formed Satyakii Finadvisors LLP to give that practice its own structure. The work didn’t change. What changed is that families I’ve worked with for a decade now have a single firm to deal with, with clear processes, clear documentation, and a single point of contact. Me.
Bonds are the core of what I do. Government bonds and secured corporate bonds, specifically. I don’t hold instruments I wouldn’t put my own family’s money in.
Background
Experience
22 years total, 14 years independent.
Education
MMS, Finance with Marketing.
Past firms
HSBCJM FinancialING Vysya BankMotilal Oswal
Certification
NISM Mutual Fund Advisor (Series V-A).
Specialisation
Fixed income, mutual funds, and structured products for HNIs and families.
Regulatory standing
Registered sub-broker of Prudent Corporate Advisory Services; referral partner for SMC Global Securities and Kedia Capital.
How we work
Only secured paper
Government bonds and secured corporate bonds. No unsecured exposure dressed up as safe. No exotic structures we wouldn’t hold in our own family’s portfolio.
Client-led, not product-led
We start with what you’re trying to achieve. Regular income, capital preservation, tax efficiency, succession planning. Then we find the options that fit. Not the other way around.
Family-first relationships
Several families we work with started 12 years ago. Now we advise the next generation too. We’re not optimising for a single transaction. We’re here for the long arc.
“In 22 years, I’ve seen what works and what doesn’t. The boring answers usually win.”
Saaransh Sonie, Founder
What we don’t do
Saying no is part of advisory. Here’s what we step away from.
- 01
Unsecured corporate bonds, regardless of yield.
- 02
Penny stocks, exotic derivatives, or anything that requires explaining the risk in more than three sentences.
- 03
Insurance products structured primarily as investments (ULIPs, traditional endowment).
- 04
Anything we wouldn’t put our own family’s money in.
Regulatory standing and transparency
Satyakii Finadvisors LLP is constituted as an LLP under Indian law. The practice operates as a registered sub-broker of Prudent Corporate Advisory Services Ltd, and a referral partner for SMC Global Securities Ltd and Kedia Capital Services Pvt Ltd, all SEBI registered. We are not a registered Investment Adviser under SEBI; our role is to introduce clients to these principal brokers. All compensation comes from the principal brokers based on transactions you choose to make. We disclose compensation in writing on request.
Registration identifiers
Want to talk?
If you’re considering bonds for your portfolio, want a second opinion on what your bank is recommending, or are thinking through where to deploy retirement corpus or family capital, write to me. I respond to every enquiry myself. The initial conversation is free, and there’s no obligation.
— Saaransh
Or call us at 9820176774. WhatsApp also works: 919820176774.